10 Vital Lessons for Web Start-Ups
- #1 Choose Your Payment Provider Carefully
- #2 Know How You’re Going to Deal with Invoicing
- #3 Be Super-Organised with Customer Support
- #4 Provide a Demo
- #5 Make it Easy for Customers to Send Feedback
- #6 Just because a Market’s busy, Doesn’t Mean it’s Saturated
- #7 Don’t Worry About the Dinosaurs
- #8 Release Early and Often, but Plan Ahead
- #9 Make Full use of Existing Tools
- #10 Hire in the Experts
On the other hand, as we all experience some of these, below is a list of common issues experienced by journalists when dealing with PR people. Most of these are quite famous -
15 savage mistakes commonly made by PR folks
- BCC fail
- Totally irrelevant content
- No understanding about audience
- Impersonal emails
- PDFs / attachments
- Weird formatting
- “Feel free”
- “Let me know if you post something!”
- Lack of a decent response channel
- Poor service
- Big Brother-style lurking
- ‘Exclusive!’
- ‘Embargoed’
- PRspeak overkill
- CAPS LOCK SUBJECT LINES!
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