Showing posts with label savage mistakes. Show all posts
Showing posts with label savage mistakes. Show all posts

Monday, 24 August 2009

tips for web startups AND mistakes of the PR's - article reviews

There are lots and lots of web startups, and many of them(maybe even most of them) are going down - carsonifield shares Some lessons learned thru many experiences....

10 Vital Lessons for Web Start-Ups
  1. #1 Choose Your Payment Provider Carefully
  2. #2 Know How You’re Going to Deal with Invoicing
  3. #3 Be Super-Organised with Customer Support
  4. #4 Provide a Demo
  5. #5 Make it Easy for Customers to Send Feedback
  6. #6 Just because a Market’s busy, Doesn’t Mean it’s Saturated
  7. #7 Don’t Worry About the Dinosaurs
  8. #8 Release Early and Often, but Plan Ahead
  9. #9 Make Full use of Existing Tools
  10. #10 Hire in the Experts
These above are just ideas - read more about them and the experience others had in this realm - online via 10 Vital Lessons for Web Start-Ups.

On the other hand, as we all experience some of these, below is a list of common issues experienced by journalists when dealing with PR people. Most of these are quite famous -

15 savage mistakes commonly made by PR folks
  • BCC fail
  • Totally irrelevant content
  • No understanding about audience
  • Impersonal emails
  • PDFs / attachments
  • Weird formatting
  • “Feel free”
  • “Let me know if you post something!”
  • Lack of a decent response channel
  • Poor service
  • Big Brother-style lurking
  • ‘Exclusive!’
  • ‘Embargoed’
  • PRspeak overkill
  • CAPS LOCK SUBJECT LINES!
this article is quite interesting, and I guess that the guys at econsultancy are just like us - sometimes not so happy about the way people at some PR companies deal with us! Continue to read this article online - 15 savage mistakes commonly made by PR folks.