Tuesday, 11 August 2009

Social media Optimization - revisited rules, and the power of social media - case study

Below are 2 articles tweeted and re-tweeted a lot these days, that deal with social media - one is a review of some principles of the Social Media Optimization and the other has more observations about a case study of social media marketing.

  1. Increase Your Linkability
  2. Make Tagging and Bookmarking Easy
  3. Reward Inbound Links
  4. Help Your Content Travel
  5. Encourage the Mashup
  6. Be a User Resource, Even if it Doesn’t Help You
  7. Reward Helpful and Valuable Users
  8. Participate
  9. Know How to Target Your Audience
  10. Create Content
  11. Be Real
  12. Don’t Forget Your Roots, Be Humble
  13. Don’t Be Afraid to Try New Things, Stay Fresh
  14. Develop a SMO Strategy
  15. Choose Your SMO Tactics Wisely
  16. Make SMO part of your process and best practices
Read the entire article about the Social Media Optimization here.

Some good ways to measure social media marketing are:
  • Visitors
  • Leads
  • Backlinks
  • Tweets (Twitter)
  • Blog Postings
  • News Articles & TV
In order to promote something via social media you need at least two factors:
  1. Great Content
  2. Social Media Marketing Guru
Read the entire article, which contains a good case study of the Social Media Marketing, here.

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